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CLI Verification Service

CLI Verification Service

The Ascade CLI Verification Service enables carriers to pro-actively test end-to-end CLI delivery to mobile networks all over the world.

CLI (Calling Line Identification) Presentation means that the calling subscriber's number is displayed to the called subscriber. Correct and consistent delivery of the calling party’s telephone number to the called party is of great importance to mobile and fixed operators.

Lack of correct CLI-delivery means revenue loss and poor service for several reasons:
  • Higher answer frequency when calling subscriber’s number is presented.
  • Missed calls cannot be called back.
  • Mobile services (e.g. voice mail) require CLI delivery to work.
Correctly and consistently delivered CLI means increased traffic volumes and revenues as well as reduced complaints and trouble tickets. To provide CLI-delivery as promised or expected, carriers require an accurate means of testing CLI-delivery. This is why carriers are choosing Ascade's CLI Verification Service.

The Solution

The Ascade CLI Verification Service allows carriers to test CLI Presentation to mobile networks around the world. The service analyzes test calls that are originated from the carrier’s own network and terminated at end-subscribers and provides feedback in real-time about whether or not CLI was delivered. In cases where the telephone number received by the called subscriber is different to the calling subscriber's number, the received number is displayed to the user.

The service enables carriers to perform ad-hoc and scheduled testing to meet the following business objectives:
  • Monitor CLI delivery for all offered products.
  • Monitor CLI delivery for all suppliers used in routing.
  • Test CLI delivery for all potential suppliers not used in routing.
  • Perform Business Intelligence by identifying suppliers unable to deliver CLI.
The solution allows carriers to set up their own customized test cases to cover any important aspect of CLI delivery as well as additional parameters such as ASR, NER, PDD, Casue Code and Cause Location.

CLI Verification Coverage

Ascade's CLI Verification Service covers the majority of the major mobile networks around the world and Ascade is continuously adding mobile networks to the service.

The Benefits

Ascade's CLI Verification Service allows carriers to:
  • Increase revenues through higher answer frequency
  • Lower cost through finding better routing alternatives
  • Provide better QoS to wholesale and retail customers
  • Test new routes before implementation
  • Identify carriers that are not able to deliver CLI
  • Identify cases where SIM-boxes, LCR or tromboning practicies are used
With Ascade's CLI Verification Service it becomes possible for carriers to guarantee CLI delivery and to prove it!